by Kalli Jordan | Aug 5, 2025 | XM Insights
Kansas City, MO – When curiosity strikes or a stakeholder requests deeper insights, it’s tempting to jump into action, often quickly spinning up a customer survey to uncover what’s working and what’s not. But in the rush to gather data, we often overlook a critical...
by Ken White | Apr 4, 2025 | XM Insights
As a leader in experience management for retail-based businesses, I am often asked: “What’s the biggest challenge facing retail-based businesses today?” From a strategic lens, it’s not a single challenge, rather a convergence of two disruptive macro forces: the rapid...
